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It\u2019s Father\u2019s Day on Sunday, 18 June 2023, and the world is a very different place from the first celebration on June 19, 1910 (though the day wasn\u2019t officially set as a nationally observed occasion until 1972). Even in the 70\u2019s, a typical present might have been something hyper-\u2018manly\u2019, like a hip flask or a pocket knife perhaps, but today\u2019s society demands more nuance, and bling for the gents is increasingly a desired gifting option.<\/p>\n

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While jewellery has been an established category of menswear for some time, retailers still regard it as a relatively untapped market. This surely must be about to change, as online searches have increased between 43% and 28% year-over-year (according to data from Lyst, and ShopStyle, respectively), with the biggest percentage rise on the Lyst platform being for men’s rings (60% up). The ShopStyle platform recorded the largest increase in searches for men\u2019s earrings (by 59%), followed by men\u2019s bracelets (up 54%) and men\u2019s rings (up 51%).<\/p>\n

The rise of men\u2019s fashion influencers on TikTok is one of the contributing factors. As these content creators share guides on how to style different pieces, guys start to feel more comfortable expressing their individuality through adornment. Celebrities as always are also leading the charge, and musicians Machine Gun Kelly and Travis Barker both launched jewellery collaborations in 2022.<\/p>\n

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According to Maxim De Turckheim, senior buyer for fine jewellery and watches at Mr Porter and Net-a-porter,\u201cWhat we\u2019ve seen is men are becoming a lot more adventurous, especially with the slight blurring of the lines between gendered products, that\u2019s been really great for the jewellery category because I think in the past men have always seen the jewellery space as an unwelcoming and feminine space.\u201d He notes that bracelets are the leading purchase in the men\u2019s jewellery category among Mr Porter customers, and that the biggest sellers are chain-link options, beaded styles or multiple bracelets worn stacked. He notes too the rise in demand for single earrings, chains and pendants, and a growing interest in coloured stones: particularly emeralds and rubies.<\/p>\n

Luke Raymond, senior menswear editor at Farfetch, notes that slimline necklaces continue to be popular as they\u2019re an easily acceptable accessory for the less adventurous. He believes that the bolder male fashionista’s interest in pearls that we\u2019ve seen over the last few seasons would die down in 2023, in favour of the mismatched, dangly earring trend that seems to be lingering on the catwalks. However, The RealReal (in its 2023 Luxury Consignment Report), found that shoppers’ interest in pearls \u2014 specifically pearl bracelets \u2014 more than doubled from the third to the final quarter of 2022. It also noted that interest in diamond bracelets concurrently dropped 50%. For a Southern African market that can lag behind the trends, pearls may still be a hot item through the coming year and even beyond.<\/p>\n

For the 2023 seasons some of the past trends have stuck around, and some, like the playful kiddies-style beads, have fallen out of favour with shoppers. That nostalgic or whimsical theme seems to have been replaced by shells. In both the Spring and Fall 2023 men’s collections, we see that ocean inspired motifs and materials are still firm favourites – with pearls dominating the runways, alongside shells, starfish and other nautical elements like anchor and rope designs.<\/p>\n

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While gold maintains its dominance (it was nearly half of the market in 2021), many designers are turning to silver as a counterpoint, or making use of toned-down, less flashy white golds. Mixed metals are also still making a splash.<\/p>\n

Cuff and stacked bangles were seen on a few collections, and sentimental, commemorative and\/or personalised jewellery – anything symbolising significance – is a theme that\u2019s here to stay. This is notable in consumer purchasing data across many industries. Nameplates are reportedly a popular option for pendant necklaces, alongside dog tags which sometimes feature customisation in the form of decorative elements rather than text.<\/p>\n

The classic Cuban link chain is making a comeback, a bolder cousin to the popular staples like ball chains, cable chains, box chains and cord chains. Layering is still a Thing, as seen on many a red carpet this year. Especially with regards to bracelets on men: understated and often featuring leather and beads, or Silver chain in combination with a wristwatch.<\/p>\n

If you\u2019re not yet creating men\u2019s collections, what are you waiting for? As the guys realise that modern culture is more and more accepting of self expression through jewellery, and as the runways give us ever more ostentatious looks for men, there\u2019s scope to create from the traditional to the flamboyant. From the highly masculine styles to the more androgynous looks, don\u2019t neglect this underserved market.<\/p>\n

As Rachel Akmakijian, director of jeweller relations at jewellery insurance company BriteCo, says: \u201cJewellery is not being tied to a gender anymore. The lines are going to get more and more blurred to where it\u2019s not a separate tab on a website, it\u2019s just going to be jewellery across the board.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s Father\u2019s Day on Sunday, 18 June 2023, and the world is a very different place from the first celebration on June 19, 1910 (though the day wasn\u2019t officially set as a nationally observed occasion until 1972). Even in the 70\u2019s, a typical present might have been something hyper-\u2018manly\u2019, like a hip flask or a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[329],"tags":[],"_links":{"self":[{"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/posts\/6296"}],"collection":[{"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/comments?post=6296"}],"version-history":[{"count":2,"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/posts\/6296\/revisions"}],"predecessor-version":[{"id":6311,"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/posts\/6296\/revisions\/6311"}],"wp:attachment":[{"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/media?parent=6296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/categories?post=6296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.wildlykreativ.com\/oldcpm\/wp-json\/wp\/v2\/tags?post=6296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}