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From iPhones and laptops to cars and even hair colour, Red Gold seems to be everywhere. This current trend may be slowly making its way off the d\u00e9cor scene\u2019s hotlist but it\u2019s still humming in jewellery design. Red Gold, also known as Rose Gold, Pink Gold or Blush Gold, is an alloy created from a combination of Gold and Copper and sometimes Silver. Depending on the ratios of the mix, it can appear orange-yellow, dusky pink or red-orange but it most commonly takes on a warm pink-red hue.<\/p>\n
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History<\/u><\/strong>: Why is this trend still hanging around? Digital influencers have had a surprising effect on this trend. Penny Goldstone, digital fashion editor at Marie Claire, speculates that millennials have held on to pink hues because they photograph well in posts on social media. “It’s all about matching everything. So on Instagram you’ll have people posting a picture where they’re drinking a glass of ros\u00e9 while sitting on a pink lounger, wearing a vintage pink 50s swimsuit.” Retailers are now basing some of their product research on Instagram trends as well as taking their cue from catwalks.<\/p>\n The versatile metal is also proving popular as an engagement ring and wedding band choice for couples. It compliments and flatters most skin tones, can look modern, classic or vintage and has a romantic feel to it.<\/p>\n Cleaning and caring for Red Gold Looking ahead Ms Goldstone believes that millennials have continued to focus on Rose Gold as a kind of psychological protest against the perceived depressing grind of modern life\u2026 to attempt to see the world through rose-tinted glasses. This theory may be supported by Pantone\u2019s colour for 2019: a shade they\u2019ve named Living Coral and one that\u2019s definitely in the Millenium Pink or Red Gold family.<\/p>\n <\/p>\n Cape Precious Metals has a range of Red Gold products. Ask your sales executive for pricing on the below!<\/p>\n 18ER SOLDERS<\/strong><\/a><\/span> RED GOLD PLATES<\/strong><\/a><\/span> RED GOLD PRE-ALLOYS<\/strong><\/a><\/span><\/p>\n RED GOLD BUTTERFLIES IN 18 & 9ct<\/strong><\/a><\/span> ROSE GOLD BATH PLATING SOLUTION<\/strong><\/a><\/span>
\nRed Gold made its first appearance in the 1800s as a favourite amongst Russian royalty when the Czars\u2019 Jeweller Carl Faberge mixed Gold and Copper to create – amongst other items – his famous Faberge Eggs. Its popularity spread around the globe and hit a peak during the 1920s. This current trend started slowly, in around 2012, according to leading fashion trend spotting agency WGSN. When iPhone brought our their Rose Gold option in 2015, the colour “hit critical mass”, and in 2016 the colour was named Pantone Colour of the Year, under the moniker Rose Quartz.<\/p>\n
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\n<\/u><\/strong>Red gold tones with most colours and gives jewellers a warm base on which to showcase the more unusual brown, orange and yellow colour families of gemstones and diamonds. It works well with and ties mixed metals together, is subtler than yellow gold and has more character than white gold. It\u2019s a softer alternative to the sharp tones of gunmetal or silver and the feminine hue appeals to both women and increasingly to men. A market survey of women aged between 20-29 in Germany, France and the UK found that respondents preferred rose gold because they identified the colour with being feminine, elegant, and premium.<\/p>\n
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\n<\/u><\/strong>Jewellery made from Red Gold will darken over time due to the high copper content, and caring for it differs slightly from ordinary Gold. For antique Rose Gold, much care is needed to avoid harming the coating of the gold, which contributes greatly to its value. Modern Rose Gold also demands caution, but for the most part it can be cleaned like standard gold jewellery. After cleaning, you know you are buffing your jewellery piece correctly when the undesirable tarnish accumulation on it creates black spots on the polishing cloth.<\/p>\n
\n<\/u><\/strong>So how much longer should this trend continue? It\u2019s always difficult to predict, but the positive association with the colour seems to have taken root in a host of industries, from footwear to weddings. The general public will always be a few years behind the catwalks and for now, many retailers are still reporting higher sales in items of this colour. In the world of watches, Matthias Breschan, CEO of Rado, notes: \u201cWe\u2019ve been seeing warm tones for a while and I think these will continue to be of interest in the year ahead. The popularity of rose gold as a colour is well documented and we\u2019re also seeing lots of browns, bronze and amber colours too.\u201d<\/p>\n
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\nBack by popular demand! We manufacture these in-house from responsibly sourced raw materials<\/p>\n
\nOur standard size is approximately 120mmx35mm and 0.7mm thick but we do also make-to-order, always from responsibly sourced raw materials<\/p>\n
\n18RUB442: 18ct Red Medium\/Large
\n18RUF425: 18ct Red 0.25mm
\n09RUF425: 9ct Red 0.25mm<\/p>\n
\nCode: C0125<\/p>\n