It goes without saying that an accurate scale is the only kind you want in order to track your use of metals and help determine pricing of finished products. This is especially pertinent when weighing smaller items and quantities, or gemstones (remember that one carat is equal to exactly 0.2g, or 200mg).
Ecommerce has boomed as a result of lockdown regulations. Jewellers who previously had lagged the trend quickly felt the disadvantages of not having a digital retail presence, and many sites were cobbled together quickly as something to tick off the list. But these sites are not a one-and-done job.
Continue reading Digital security for jewellers: protect yourself from hackers and scammers
Article contributed by CPM videographer Brad Jackson
The key to taking quality videos of your jewellery products and pieces is utilising what you have at your disposal to its full potential. Camera equipment can be rather costly, and although I am lucky to use some nifty gear these days, I still make my own fittings and camera components if the need is there. Most phone cameras are in serious competition with entry/mid range DSLR cameras. As long as you have some form of video-recording device, basic content creation is possible!
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