From iPhones and laptops to cars and even hair colour, Red Gold seems to be everywhere. This current trend may be slowly making its way off the décor scene’s hotlist but it’s still humming in jewellery design. Red Gold, also known as Rose Gold, Pink Gold or Blush Gold, is an alloy created from a combination of Gold and Copper and sometimes Silver. Depending on the ratios of the mix, it can appear orange-yellow, dusky pink or red-orange but it most commonly takes on a warm pink-red hue.
The Executive Committee of the Jewellery Manufacturers Association of SA (JMASA), in conjunction with other experts, have created Guidelines when utilising an XRF scanner. These guidelines will assist the analyst with the analysis of gold and gold alloys used in the jewellery manufacturing industry by making use of a surface XRF scanner.
Millennials tend to get a bad rap, especially from older folks. The term conjures up mental images of lazy, entitled kids permanently glued to mobile devices, but did you know the leading edge of this generation is now 38 years old? The term technically encompasses people born from 1981 ‘til the late 1990s (some institutions stretch the birth dates to as late as 2004), making Millennials the largest and most influential generation to date, with substantial buying power.
Today’s marketplace is undeniably, and increasingly, online. Phonography (a term coined to define photography using a smartphone) is a cost-effective, convenient and user-friendly way to produce images good enough for your website and social media accounts, and perhaps even for display on smaller printed materials. Make no mistake – this will not produce the same result as DSLR cameras, and you may want to spend a bit of money on a better camera app, tripod or proper grip attachment or even a lens – however there are cheap DIY hacks for this you can try as well. Team CPM have put together 7 tips to get you going:
Continue reading How to photograph jewellery with your smartphone
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