CPM is proud to announce a new range of semi-mounted rings, aimed at assisting retailers to make quick sales

Mindful of the pressures facing jewellers these days, CPM are constantly engaging with our clients and searching for new ways to serve the industry. After receiving feedback that retailers are losing sales to customers who are in a hurry to purchase, we’re happy to announce a solution to this problem.

Semi-mounted rings are admittedly nothing new, however the imported stock currently available in South Africa has been below par and reportedly flimsy. As such, our clients were not taking advantage of these items as a vehicle for quick sales.

CPM’s new range can help you to make that sale to walk-ins who are looking to immediately buy:

• A simple yet elegant engagement ring
• A specific gemstone, but they would prefer to have it set within a piece of jewellery rather than take it loose

Our superior semi-mounted ring range is manufactured in-house from quality precious metals, to the highest possible standards that you’ve come to expect from CPM. We’ve chosen classic and popular styles that appeal to engagement ring purchasers as well as being basic enough to work for stone buyers. This can be a tricky market to break into, and if you are looking to trade in gems, CPM semi-mounted rings are the perfect accompaniment to your stock.

Available in halo and solitaire styles, all rings come fully finished and polished. The turnaround time for rings in the following metals is just 4 days:

• 9ct White10%
• 9ct Yellow
• 9ct Red
• 18ct White10%
• 18ct Yellow
• 18ct Red

We also have the following metals available on special order:

• 18ct White16%
• 14ct
• Platinum
• Silver

Simply order from us and hold these rings in stock, and your in-house setter can insert the stone immediately. No waiting, no need to turn away business, no need to send the job out to a trade workshop, and no permit required.

Chat to your CPM sales executive about which ring base would work best for you, and check out our code breakdown below so you can easily order your stock according to style and gemstone sizes. We’d also be happy to assist you with stones and cubics.

HOW TO MAKE SENSE OF OUR PRODUCT CODES FOR SEMI-MOUNTED RINGS