ZIRCONIA FROM SWAROVSKI®

Across the globe, the Swarovski brand is synonymous with the mastery of light and cut, for creative innovation and above all for tradition. These principles come together in its revolutionary cut for zirconia: the Pure Brilliance cut. For the first time in history, a zirconia was cut to achieve a very high refractive index, and imitate the brilliance and fire of the purest diamonds.

It is exclusively cut by Swarovski in Austria, complying with the country’s high social and environmental manufacturing requirements, and strictly adhering to the exacting standards for grading diamond cut quality from the world’s foremost authority on diamonds: the Gemological Institute of America. This Swarovski cut offers the same brightness as a Tolkowsky ideal cut – recognized as the world’s most perfect diamond cut – and makes the Pure Brilliance Zirconia the most diamond-like zirconia available on the market today.

Swarovski Zirconia is not a synthetic diamond, but it is commonly known as a diamond imitation. The difference between the two lies in their chemical properties. Synthetic diamonds are an exact replication of natural diamonds, created in a laboratory instead of being mined. Diamond imitations, on the other hand, are materials that visually resemble natural diamonds but do not necessarily share the same chemical characteristics. Diamonds are the hardest minerals that exist with a hardness of 10 on the Mohs scale. Swarovski Zirconia is still very hard, reaching a rating of 8.5.

Every Swarovski Zirconia is marked with a microscopic ‘SWAROVSKI ZIRCONIA’ laser engraving to ensure authenticity. The laser engraving is invisible to the naked eye and does not impair the brilliance of the stone.

Swarovski Zirconia: Attributes:

• The finest quality available today.
• Created using only the highest quality raw materials
• Swarovski’s Pure Brilliance Cut for Zirconia has 57 facets.
• Swarovski’s Pure Brilliance Cut delivers the same level of brilliance as natural diamonds.
• The engraving guarantees that the zirconia stones are cut in accordance with the cutting parameters stated by the GIA as being ‘ideal for diamonds’.
• Every single Pure Brilliance Cut Zirconia carries the exclusive Swarovski engraving, even down to a size of 0.8 mm.
• The perfectly balanced proportions of Swarovski stones enhance the brilliance and beauty of any jewellery.
• Zirconia has near-identical properties to diamonds in terms of brilliance, refraction and durability.
• Zirconia can withstand very high temperatures (2750° C) and can therefore be set like a genuine diamond.
• Zirconia can be applied to jewellery without the need for adhesives, making it extremely durable and ideal for everyday wear.

For more info please visit the Swarovski website.

With thanks to Swarovski for providing the information and images for this article