Built From the Industry, For the Industry

We help established Building, Interiors, and High-End Trade professionals translate their real-world success into a polished digital presence.

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Our Story

Hi, I'm Erica, founder of Birdseye Launch.

My journey here began with 25+ years deeply embedded in the interiors and building industry. During that time, I co-founded and scaled a flooring import and export business, growing it from a start-up into a multi-million rand enterprise.

Through that experience and after co-founding Birdseye Digital with my partner Nicole, I began to see a consistent pattern amongst successful Building, Interiors, and High-End Trade Professionals: you are a master of your craft, but you are just too busy doing the actual work to build an online presence that matches your quality.

Birdseye Launch was founded to solve that specific problem: We handle the digital side so our Clients can focus on their craft. We are the trusted, strategic partner for these established professionals. Our focus is on meticulously translating your real-world legacy into a sophisticated digital asset, complete with a website and powerful social foundations.

Clarity, strategy, and peace of mind.

We Speak Your Language

Two decades in the industry means we understand your business, your clients, and your standards.

A Reputation You Can Trust

Your digital presence will always reflect the quality and professionalism you value.

Done-For-You Accountability

Focus on your craft while we manage every detail of your digital presence.

What Sets Birdseye Launch Apart?

At Birdseye Launch, we believe your digital presence should reflect the quality of the work you deliver every day.

With deep roots in the building and interiors industry, we understand your standards, your clients, and the value of a trusted reputation.

We don’t add complexity – we provide clarity, accountability, and a done-for-you digital foundation that lets you focus on your craft while we take care of the rest.

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Ready to Strengthen
Your Digital Foundation?

Start with a clear plan and a partner who understands your business from the inside out. We handle every detail of your digital presence, creating a polished, professional online portfolio that reflects the quality of your work and frees you to focus on what you do best.